I was approached by a start-up business in the US specialising in clothing products designed for hiking and snow sports. I was asked to create the logo and from this the owner of the business also wanted me to create the packaging. For the logo the client wanted something simple and traditional looking.
The Logo
As the logo was to be used on small clothing labels I wanted to keep it very simple and easily recognizable at any size so I decided to use a simple but solid font with the line mountains above using weighted strokes to add a nice touch of detail.


This is the logo actually printed onto the clothing label to show how
it works at a small scale well and still manages to stand out.
The Packaging
The client didn’t really have an idea of what he wanted the packaging to look like so I thought a dark based design would be good with just a hint of colour, this gives the client the ease of changing the colour to match the product or indicate if it’s for snow wear or hiking wear with a blue/red colour scheme. I provided the client with 11″ lengths and 16″ lengths for the different products he planned to produce.
( Click to view larger )

The photograph of this isn’t great and is only a mock-up to show how the packaging would work but it still shows how the packaging works well with the product. I wanted to make sure the logo was the main focus of the front was the logo with all the information and product diagram kept to the back of the product all in one neat space.